How to Map Potential Need for Public Benefits, Populations of Interest, and Access Challenges

Public benefits agencies can use public data and simple analytic techniques to make decisions about program design and service delivery to ensure they are reaching the people they are trying to serve. This Urban Institute report provides six recommendations for using public data for the goal of understanding more about populations of interest and access challenges. The report also describes the process of conducting these analyses and key considerations for other agencies, researchers, and advocates who wish to implement this approach.